The Prime Minister is playing down reports of Kiwis missing out on Cricket World Cup jobs to foreigners.

Labour leader Andrew Little says just 10 per cent of the broadcast teams will be made up of New Zealanders - when it was expected to be 60 per cent.

John Key's brushing off those concerns.

"The broadcasting rights were given to a particular entity. They had the rights to employ people, so in one particular area they're obviously using their own people, but for the most part, lots of Kiwis are going to get jobs."