Police are advising a likelihood of increased traffic in the Coromandel over the next four days due to a motorcycle festival near Whangamata. 

The Kickdown Festival is one of the largest motorcycle events in New Zealand and is likely to attract a large number of motorcyclists to the area from January 20 to 23. 

Most of the events are based at a farm location 10km north of Whangamata where many festival-goers will stay although attendees will also be staying at locations in the town. 

Events during the festival include a 230km-long "ride the loop" which involves participants driving the State Highway 25 and 25A loop from Whangamata and back on Friday. 

Police said traffic management would be in place during this event at particular choke points on the highway and they asked motorists to follow all stop-go instructions. 

Police would like to ensure the public there will be a strong presence throughout the weekend and that they have been working closely with the organisers to ensure at the event occurred without incident. 

In addition to the permanent 24/7 alcohol ban in the Whangamata town centre area, a temporary alcohol ban for all public places in Whangamata will be in place from 6am January 22 to 6am January 23. 

Police recommend anyone who had concerns about the behaviour of anyone in the area over this time to contact police via 105 or call 111 if it is an emergency. 

Tauranga residents are also advised to plan ahead to avoid travel delays this weekend as record numbers of athletes and visitors descend on the region to take part in high-profile events. 

Saturday will be a particularly busy day for the city's roads with thousands of athletes expected to take part in the iconic Mount Festival of Multisport, while the Bay Oval will host the T20 Black Clash, and the inaugural Polo in the Bay takes place at Trustpower Arena.