Hawke's Bay police are asking for public help to find a man missing since Friday night.

Jason Wright, who is 48, left his Flaxmere home around 10 that evening, and hasn't been seen since.

He is a 170cm tall European of medium build.

Wright is bald on the crown of his head and has short brown hair on the back and sides, and facial stubble.

He was last seen wearing blue jeans, a black jacket and a grey t-shirt.

Wright is known to go out walking at night and often moves between Flaxmere, Hastings, Taradale and Napier.

Police would like to hear from anyone who may have information on where he is.