Hopes that the Auckland Pride Parade might make a return next year have taken beating after Rainbow Pride Auckland missed out on Auckland Tourism Events and Economic Development (ATEED) funding.

But organisers say they are still determined to put together a celebration for Pride Month 2020 that Auckland and the rainbow community deserves.

ATEED general manager destination Steve Armitage said the organisation's proposed investment was conditional on the event organisers meeting certain criteria aligned with the guidelines in Auckland's Major Events Strategy, but they failed to do so.

"The organisers have been unable to find a route that would allow them to deliver an event of the scale they'd originally proposed. The revised scale of the event means it no longer meets the criteria for funding," Armitage said.

Auckland Pride had its origins with the first Hero parade in 1991, when HIV/Aids was at the time claiming more than one death a week.

It stopped in 2001 after a budgetary overspend, and returned as Auckland Pride in 2013 with funding from ATEED and other corporates.

However, a controversial call to ban police marching in uniform from the parade in 2018 led to a major fallout.

Pride sponsors, including NZME, SkyCity, Westpac, BNZ, ANZ and Vodafone withdrew, and ATEED followed.

Instead of a parade last year, the LGBTQ community marched through the streets of Auckland CBD in place of the traditional parade.

Despite not securing ATEED funding, Rainbow Pride Auckland said it would continue to work on plans for Pride Month 2020.

Acting board chair Nate Moss-Penman said a motorised parade was no longer an option because the extensive work happening across the CBD.

"Unfortunately we couldn't secure funding from a key producer of events in Auckland, but we are in ongoing discussions about alternative options which still align with our vision of delivering a world-class celebration in Auckland," Moss-Penman said.

The organisation said it would continue to work with ATEED where it could to make sure Auckland and the rainbow community gets the celebration they deserve.

Celebrations next year could include a multi-faceted walking parade as well as a range of other pride celebrations.