Countdown has launched a free iPhone app which enables people to do their grocery shopping in the palm of their hand.
The free app offers a digital shopping list with barcode scanning capability, prices, and recipes.
Countdown marketing manager Bridget Lamont says the app will provide a practical and easy way for Kiwis to do their shopping.
Other useful functions include a link to Countdown's rewards programme and access to the latest Countdown mailer.
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