It's a big day for the Government. The Families Package is out. Broadly speaking, not all of it but a chunk of it is being paid for by the tax cut your not getting. 

What makes this particularly tricky for Labour is they don't have the popularity of National. As in all majpr policies, what you are looking to achieve is an increase in support.

Spending needs to be more than handing out cash. It needs to be smart, it needs to be targetted, it needs to help people who actually need help.