Bill English has certainly caused a global stir with his 'pizza-gate'.

This week, he posted on Facebook his homemade option - but he put spaghetti on it. 

And that caused outrage, including from US TV host Jimmy Kimmel.

That's only the latest in a series of social media posts trying to show the PM's more personal side - he's been shearing sheep, back down to Southland, and playing cricket with kids.

But is it working?

Political marketing expert at Massey University, Claire Robinson, joins Mike Hosking.

Listen to the full interview above.