Power in numbers.
A new council set up for the primary sector aims to give a greater voice to producers.
The council has been announced by Agriculture and Rural Communities Minister Damian O'Connor and aims to provide independent strategic advice to the Government on key issues in the industry.
Beef and Lamb CEO Sam McIvor told Kate Hawkesby individual voices on the global stage find it difficult to be heard.
"If we can coalesce the primary sector around a common vision and working together to promote New Zealand products or New Zealand providence internationally, then I think we can be more powerful."
LISTEN ABOVE AS SAM MCIVORÂ SPEAKS TO KATE HAWKESBY
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