France is cracking down on photoshopped images, prompting calls for action worldwide.
Photos that are digitally altered or enhanced need to carry a warning in France, and those who fail to comply will be fined the equivalent of 60 New Zealand dollars.
Stock photo agency, Getty Images, has also banned photo-shopped images.
But Head of the Body Image campaign, Liam Preston, told Andrew Dickens progress is slow and the rest of the globe needs to catch up.
"The industry needs to catch up where the population is and I think the population wants to see real images, with real people that haven't been altered."
LISTEN ABOVE AS LIAM PRESTON SPEAKS WITH ANDREW DICKENS