A sign of things to come.

Cellphone users are finally being offered an unlimited data plan that will not break the bank.

Spark has today launched a new plan costing just under 80 dollars a month.

Gorilla Technology CEO Paul Spain says it's much needed with Kiwis spending more and more time on their smart phones.

He thinks what Spark is really trying to do is win some market share with this offer and it certainly does look quite competitive to what the market has had in the past.

LISTEN TO PAUL SPAIN TALKING WITH RACHEL SMALLEY ABOVE