Calls for a ban on booze advertising in Australia are gaining traction, sparking calls for similar action here.
A new survey shows more than 70 percent of Australians want alcohol ads during sport broadcasts to be phased out.
Alcohol Heath Watch executive director, Dr Nicki Jackson told Rachel Smalley a crackdown would have wide-ranging benefits.
"The harm from alcohol sponsorship is clearly demonstrated both to spectators and New Zealand sports players. Those who are sponsored drink heavier quantities of alcohol."
LISTEN TO THE FULL INTERVIEW ABOVE WITH RACHEL SMALLEY