The cinema run of ?Michael Jackson?s This Is It? has been officially extended.

The movie documentary capturing development of the late music superstar's planned farewell concert season was previously scheduled for a limited two-week run in cinemas. But Sony Pictures New Zealand has pushed out the season for another two weeks.

General manager Andrew Cornwell says people will be able to see the film until the 23rd of November. He says the main reason it's been extended is because it has played to much better crowds than they anticipated. Mr Cornwell says for some reason, many people have only just now found out about the movie.