There is outrage among the business community that Boobs on Bikes has coincided with Air New Zealand Fashion Week.

The controversial annual parade is travelling down Queen Street at lunch time today.

Newmarket Business Association chief Cameron Brewer says the tacky parade is a bad look, and the timing could not have been worse. He is hoping international buyers and media at Fashion Week will have their heads down and will be too busy to notice what is going on down Queen Street.

Mr Brewer says it is a shame such a trashy event is going on at the same time that our creative sector is putting their best foot forward.