The Wall Street Journal reports a basic, 30-second ad for Super Bowl XLIX today will set a company back a whopping $4.5 million.
That's $9 million a minute. It's around $150,000 a second.
Since 1967 the price has gone from something in the area of $40,000 to today's reported figure of $4.5 million. An increase of more than 10,000 percent.
Here's a look back from Super Bowl I to Super Bowl XLIX of the cost of a 30-second commercial. Since 2004 it has doubled:
2015: $4.5 million
2014: $4 million
2013: $4 million
2012: $3.5 million
2011: $3 million
2010: $2.5-2.8 million
2009: $2.4-$3 million
2008: $2.7 million
2007: $2.6 million
2006: $2.5 million
2005: $2.4 million
2004: $2.2 million
2003: $2.1 million
2002: $1.9 million
2001: $2.1 million
2000: $1.9 million
1999: $1.6 million
1998: $1.3 million
1997: $1.2 million
1996: $1.085 million
1995: $1.15 million
1994: $900,000
1993: $850,000
1992: $850,000
1991: $800,000
1990: $700,000
1989: $675,000
1988: $645,000
1987: $600,000
1986: $550,000
1985: $525,000
1984: $368,000
1983: $400,000
1982: $324,000
1981: $324,000
1980: $222,000
1979: $185,000
1978: $162,000
1977: $125,000
1976: $110,000
1975: $107,000
1974: $103,000
1973: $88,000
1972: $86,000
1971: $72,000
1970: $78,000
1969: $55,000
1968: $54,000
1967: $42,000
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