Prominent Rotorua tourism entrepreneur Doug Tamaki has died.

He died overnight after being placed on life support suddenly yesterday in Tauranga Hospital.

Brian Tamaki of the Destiny Church farewelled his younger brother on social media, saying he was thankful God had been at the centre of the three-day vigil around Doug's bedside.

Doug, who won several tourism awards, owned the Tamaki Maori Village in Rotorua along with his other brother, Mike.

Doug Tamaki suffered an unexpected medical event at his home at Mount Maunganui on Thursday morning.