One of the country's largest banks appears to be going through an identity crisis.

Eagle-eyed ASB customers have spotted that a number of branches across the country have rebranded, with the bank's name spelled as A-B-S.

The bank has also changed their logo on Facebook and Twitter to the new version.

ASB says the change is deliberate, but is keeping tight-lipped for now.

It says all will be revealed tomorrow.

 

 

LEGO replica of Eden Park. 👌 pic.twitter.com/ZI6hjMo6Lw

— ASB Bank (@ASBBank) March 3, 2015