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Queenstown-Lakes District attracts Chinese tourists

Author
Tyler Adams,
Publish Date
Fri, 28 Nov 2014, 2:06PM
The South Island is becoming an ever more attractive destination for Chinese tourists (Stock Xchng)
The South Island is becoming an ever more attractive destination for Chinese tourists (Stock Xchng)

Queenstown-Lakes District attracts Chinese tourists

Author
Tyler Adams,
Publish Date
Fri, 28 Nov 2014, 2:06PM

The South Island is becoming an ever more attractive destination for Chinese tourists.

Figures released by the Ministry of Business, Innovation and Employment show the Queenstown-Lakes District has increased its market share, now claiming 16-percent of international spend.

Sector performance manager Peter Ellis says that's having a flow on affect for the entire south, with the Mackenzie District and the West Coast also seeing an increase in Chinese visitors.

Hobbit-related tourism is also paying big bucks, with Matamata, the home of Hobbiton, tripling its tourism spend in the last 5 years.

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