The South Island is becoming an ever more attractive destination for Chinese tourists.
Figures released by the Ministry of Business, Innovation and Employment show the Queenstown-Lakes District has increased its market share, now claiming 16-percent of international spend.
Sector performance manager Peter Ellis says that's having a flow on affect for the entire south, with the Mackenzie District and the West Coast also seeing an increase in Chinese visitors.
Hobbit-related tourism is also paying big bucks, with Matamata, the home of Hobbiton, tripling its tourism spend in the last 5 years.
Take your Radio, Podcasts and Music with you