In Australia a new study has found food companies such as McCain and WeightWatchers are serving up healthy marketing messages designed to give their products a halo effect.
Tom Godfrey from consumer group CHOICE says phrases like 'healthy choice’ and 'gluten free’ trick consumers into believing a product is healthy when it's not:necessarily so.
He says some of the biggest and much loved brands use marketing messages to confuse and mislead consumers:
"It's vital that consumers look at the health star rating scheme, and that tells you how much salt, sugar and saturated fat is in each product, per 100 grams."
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