In its ruling, the ASA said that advertisements for food products can sometimes employ a level of hyperbole to demonstrate the range of ingredients to show them in their best light.

They referenced a similar complaint - which was not upheld – about the Bourbon Snack Burger.

"The complaints board noted that the ingredients advertised in the pictures on the website appeared to be included in the actual burger purchased, albeit presented in a much less attractive style. The complaints board was of the view that the advertisement before them intended to inform the consumer about the range of ingredients in the Bourbon Snack Burger and presented the burger in its best light in a manner that did not meet the threshold to be said to be misleading," the ASA said.

"The complainant's experience with the amount of broccoli they received did not make the advertisement misleading. The complainant was concerned the product did not meet their expectations and this was a service issue best addressed by the advertiser directly."

The ASA ruled there were no grounds for the complaint to proceed.

The television advertisement for Heineken beer ends with the text "same great taste in 192 countries".

The complainant disagreed with the statement that Heineken beer has the "same taste in every country" based on their experience which was one of inconsistent taste across a number of countries.

Heineken explained the steps it takes to ensure a consistent taste profile for Heineken beer around the world. These measures include strictly controlled ingredients, regulated brewing processes and extensive testing.

The ASA accepted that while there were elements of the distribution chain which Heineken had no control over such as transport and storage conditions, it said these uncontrollable variations did not make the advertisement misleading.

The ASA ruled there were no grounds for the complaint to proceed.

Honda were forced to pull one of their advertisements after receiving two complaints it featured disgusting and criminal behaviour.

The television advertisement showed a young boy urinating on a tree before climbing into a Honda CR-V. It then shows a family packing up their car after a picnic or similar in the rain and driving in an urban dessert setting and states, in part: "Family life is an ever-changing adventure, that's why we developed the Honda CR-V to be ready for anything. Because the joy of moving you, is what moves us."

One complainant said: "Advert begins with a child insinuated to be urinating against the tree. This is a criminal activity in New Zealand and it is disgusting and unnecessary for the premise of the advert."

Another said: "Little boy urinating on a tree extremely offensive and against New Zealand law."

In response to the complaints, Honda took self-regulatory actions and removed the advert.

Honda said: "The section of the advertisement at the cause of the compliant will be removed completely before it plays on air again."