A new standard clarifying the labelling requirements for exports of infant formula has been introduced.

It also sets criteria for the use of “Made in New Zealand” claims on export infant formula.

The Ministry for Primary Industries spokesman Scott Gallacher says it's been developed as part of the infant formula market assurance programme announced by the Government last year.

He says it clarifies expectations and requirements when it comes to how people can claim and assert New Zealand origin on infant formula products.