Fairfax's NZ arm has announced it will close or sell 28 mastheads.

Stuff today briefed staff on plans to reduce its portfolio of smaller community/rural titles and free inserts.

A statement says the company is working through the detailed plans for each individual title. Further briefings with staff and communities will be held over the coming weeks.

"We appreciate that this process creates a level of uncertainty for some people - and we will move as quickly as possible to provide them with clarity," Stuff CEO Sinead Boucher said.

The company will continue to focus on its digital platforms, Stuff and Neighbourly as well as its various new ventures to drive revenue.

"The Stuff business is delivering strong digital revenue growth, benefiting from the growth of our new business ventures," said Boucher.

"This is providing some offset to ongoing print advertising challenges, however we need to continue to act decisively in transitioning our business model into an increasingly digital business."

Full list of titles affected:

Avenues
Waikato Farmer
Admire Marlborough
NZ Dairy Farmer
Discover Magazine
Selwyn and Ashburton Outlook
Admire Nelson
Hastings Mail
Christchurch Mail
Napier Mail
The Tribune
Kaikoura Star
Invercargill Eye
Auto Xtra
South Canterbury Herald
Clutha Leader
Waiheke Marketplace
NewsLink
Wairarapa News
Queenstown Mirror
NZ Farmer
Waitaki Herald
Canterbury Farmer
North Waikato News
Central District Farmer
Rotorua Review
Otago Southland Farmer
Ruapehu Press

More to follow