On the eve of the world premier of The Hobbit the Prime Minister says the tax and labour law incentives to have the film made here has been worth it.
John Key says they are looking at other incentives for television film makers but wouldn't elaborate.
But Mr Key who'll be at tomorrow's premier says The Hobbit will have a kickback for New Zealand.
"We're a country that's more than just about producing lamb chops and milk, I mean we do a lot of other things and I think that's a great way of promoting it."
Labour leader David Shearer will attend tomorrow night's Premiere of The Hobbit, despite his party's strident criticism of moves made by the Government to ensure the film was made here.
Mr Shearer says he's looking forward to seeing the movie.
Labour was furious when the Government changed labour laws at the request of Warner Bros.
Mr Shearer says the position on the law changes is the same, but he thinks it's great such a popular movie can be made here.
"What we're saying is that was arguable. It's a debatable point whether the film wouldn't have been made here. I believe it could have been made here, but what we did not want to see was labour law changed under urgency in a matter of a couple of days, in that way."