Advocates are impressed with a big shift in the number of New Zealanders who take their recycling seriously, but they believe we can do even better.
In Roy Morgan's latest State of the Nation report 85 percent of people say they try to recycle everything they can.
Dorte Wray of the Community Recycling Network says it's an increase of 15 percent over the past decade.
"I think that recycling is something that is easy that people can do to take action on environmental issues. It's kind of low hanging fruit, and something that all people can do very easily in their day to day lives."
Despite researchers evidence which shows economic concerns are taking over environment worries, the figures show New Zealander's are more likely to recycle as much as they can.