A leading manuka honey exporter says new labelling will ensure consumers know exactly what they're getting.
The honey, which is unique to New Zealand, has antibacterial qualities.
The $120 million industry came under scrutiny after complaints in Britain about mislabelling.
Kerry Paul of Manuka Health says clear labels stating the methylgloxal content will make a big difference.
"It does give the consumer the information they require to make an informed decision about what grade of manuka honey they should buy."
Mr Paul says the Ministry of Primary Industries label proposal will shore up the reputation of manuka honey.