Napier is abuzz ahead of the city's annual Art Deco celebration this weekend.
Hundreds of vintage cars and people clad in 1930s clothing have lined the streets to soak up the Hawke's Bay sun.
Local menswear retailer Chris Wigg says it is the biggest trading day of the year, with people scrambling for costumes ahead of the weekend.
"I think today, we're seeing people coming in to town looking to buy some gear to dress up in.
"Tomorrow, the atmosphere builds because everyone is wearing it."
The festival is the city's largest event, attracting around 25,000 people who enjoy toe-taping to jazz, watching the vintage aeroplane show and reminiscing about the city's heritage.
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