Those annoying people next to you at the cinema texting on their phones or talking to each other may soon be a thing of the past.
Hoyts is adopting a "no disturbance" policy and trialling it at Metro by Hoyts in Hamilton.
Under the new scheme, latecomers will not be allowed into theatres once the main feature has started.
Noisy moviegoers will be asked to leave along with those who use their phones to talk, text or tweet during a film.
Hoyts General Manager of Operations, Matthew Garelli, says the initiative responds to customer feedback that some Kiwis are being disruptive during film screenings.
"By taking a harder line on those who are disruptive in the cinema, we will be able to enhance New Zealandersâ experience in our theatres."
Mr Garelli says if the trial works, they will consider rolling out the policy nationwide.