| Latest Education News | Friday May 4 2012 7:20
Design experts say the Government's putting emphasis on too narrow a range of subjects when it comes to which tertiary studies will benefit the economy.
Tertiary Education Minister Steven Joyce wants a shift in emphasis from arts and humanities, to science, engineering and technology.
But the Designers Institute says without design nothing gets to the market place, or if it does, nobody wants to buy the products.
Industrial design professor Tony Parker, from Massey University, says countries like Singapore and Korea understand that, and are taking the world by storm.
He says we must invest in our global design competitiveness to make sure that the products and services we produce benefit from first class design, including branding.
And example of that is Silver Fern Farms, which he says is wooing UK shoppers with its innovative branded meat products.
Photo: NZ Herald