A drop in consumer confidence means New Zealanders are on the hunt for a bargain.
A just released Nielsen report shows seven out of 10 households have changed the way they shop to save money, cutting back on non-essentials such as takeaways, holidays and out-of-home entertainment.
Around two thirds are now actively seeking supermarket promotions and price discounts.
Nielsen Client Service director, Kate Terry says last year was particularly tough and people have bunkered down to weather the financial storm, holding back on spending on large ticket items and non-essentials.
Photo: NZ Herald